Playful marketing

Deadly serious
about bold, fun
and contagious
marketing!

Human-led. AI-first.
Playful, always.

Smart marketing strategy, playful ideas and AI systems programmed to think like your best marketing team.

Serious strategy. Playful delivery.

“The box doesn’t exist here, just great marketing with a playful twist.”

Playful Marketing is the work of Emily-Jane Shurey: fractional CMO, global marketing leader and lifelong believer that marketing should never be boring.

With more than 20 years in marketing, she helps businesses find the strategies, systems and stories that make people care, consider and convert.

AI has changed how marketing works. But good marketing still needs human judgement, experience, curiosity and taste. She brings all four.

She plays with

Fractional CMO leadership
AI-first marketing strategy
AI marketing team setup
Marketing systems & workflows
Brand & messaging strategy
B2B marketing that feels human
Go-to-market strategy
Content & campaign planning
Marketing team coaching
Direct marketing — electronic, paper & gifting
Experiential marketing

Big thinking for good businesses.

“It’s often the misunderstood who have the most brilliance to convey.”

She works best with

Ethical businesses trying to make the world better
B2B brands ready to act and sound more human
Founders who need CMO-level strategy without a full-time CMO
Small businesses that want their own AI-first marketing setup
Marketing teams ready to work differently
Brilliant people with big ideas and slightly tangled marketing

Her approach is collaborative, positive and built around people. She’ll work beside you, make the complicated feel possible and bring plenty of energy to the room.

Come and play. You’ll like it.

“The most playful marketer you’ll ever meet.”

If you need someone to see the whole marketing picture—and still know exactly what needs to happen on Monday—come and play.

m@playfulmarketing.com

0434 648 697

(text or leave a message or I’ll think you’re spam)

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